We have one central belief at Framar, it’s that family is everything. If you’ve stopped by to shop or just learn a little about us, you’re part of the family now too. Those are the rules.

Frank and Maria in the 80’s as newlyweds
Frank + Maria = Framar
Our business dates back to 1978, where Frank did Maria’s hair in his small eight-chair salon. Not only did Maria get a fresh cut and funky 70’s style, but she also met her future partner in crime. That chance meeting has blossomed into a solid foundation that is at the forefront of Framar, and has propelled a little start-up from Niagara Falls, Canada, to a global business serving passionate stylists in more than 100 countries around the world.

Maria at Frank’s first salon back in 1984
Mama Maria
First we’d like you to meet our mama, Maria. Maria is the founder, visionary, and straight up badass who created Framar out of the back of her husband Frank’s salon in 1985. Maria had one goal in the beginning, to teach stylists about the future of hair coloring - foils. Four sons and 35 years later, Maria is the foundation of Framar and she sees every stylist we meet as another part of her family.

The Framar Boys at Long Beach ISSE 2018
The Boys are Back in Town
With Maria still at the helm, her son’s Giovanni, Francesco, and Roberto are the driving force behind bringing Framar to stylists worldwide. The next generation of Framar is obsessed with social media and the strong connections made with every interaction. Stylists are superstars and being linked to them in this way allows our team to create products they can be proud to use behind their chair.

The Framar Team with @biancacolour and other stylists at Long Beach ISSE 2019
The Extended Family
You! You are our extended family! No matter how big we grow, we have this amazing global network of people who love hair as much as we do. Stylists are remarkable artists who make the world beautiful and we are lucky to partner with them in creating the products they want and need. The future of Framar will be defined by where colorists push the boundaries of their craft, and we will be there to make the tools that help them innovate and play.